I’m Lucila (or Lu), a curious and passionate creative with a special love for all visual things.

As I gained experience in the design world, I started to realize that what I enjoyed most wasn’t just one specific part of the process, but the full visual universe of a project. From digital campaigns and motion graphics to printed pieces, packaging and even photoshoots, I’ve always been drawn to the 360º storytelling behind a brand.

That curiosity and need to go deeper is what led me to take the next step and specialize in art direction. I’m currently exploring new ways to bring ideas to life, both conceptually and visually, while refining my creative eye and learning to approach projects from a broader, more strategic point of view.

Originally from Barcelona, I’ve always been driven by a desire to explore and grow, both personally and professionally. That mindset has taken me to live in cities like Amsterdam and Milan, in search of new experiences, new cultures and fresh creative perspectives. I love to travel, and I’m constantly inspired by the energy of new places, the people I meet and the stories that surround me.

Outside of work, you’ll most likely find me painting, reading, cooking, exploring interior design, spending time in nature or taking sunset pictures. I believe that staying inspired and connected to the world around me is what fuels my creativity the most, and that the best ideas often come when you least expect them.